Backyard Stories - The Home Depot Backyard SOCIAL VIDEOS

SAY HELLO TO THE HOME DEPOT BACKYARD, RIGHT NEXT DOOR TO MERCEDES BENZ STADIUM.

THIS ONE-OF-A-KIND URBAN PARK IS THE REALIZATION OF ARTHUR BLANK’S VISION TO GIVE THE PEOPLE OF ATLANTA, AND ALL ITS VISITORS, A PLACE TO PLAY.

BUT NOT A LOT OF PEOPLE HERE IN THE ATL KNEW MUCH ABOUT IT. A LOT OF PEOPLE THOUGHT IT WAS JUST AN AWESOME TAILGATING LOT, BUT IT’S SO MUCH MORE THAN THAT!

SO THE HD BACKYARD TEAM PARTNERED WITH US TO DEVELOP A CONTENT MARKETING STRATEGY TO TELL THEIR STORY AND INVITE ALL OF ATLANTA’S RESIDENTS TO THE CITY’S NEW FAVORITE PARK AND EVENT SPACE.

WE KNEW THE BEST PEOPLE TO TELL THE STORY OF THE BACKYARD WERE ITS ACTUAL USERS. SO OVER A FEW HOT WEEKS LAST SUMMER, WE PRODUCED 16 SEPARATE PIECES OF CONTENT MADE FOR SPREADING THE WORD ON SOCIAL MEDIA.

WE CREATED THE “THIS IS MY BACKYARD” CAMPAIGN FEATURING THE “BACKYARD STORIES” SERIES.