FUSE LAUNCH VIDEO
Fuse Atlanta (Formerly known as AIMA) needed to introduce their new brand with a bang! They reached out to see if Vertical River was interested in crafting an explosive video and of course we were exciting to help them blow things up!
We sat down with the creative team and Reckon Branding and hashed out some ideas and came up with a concept that truly represents our Atlanta marketing community.
We reached out to the amazing writer/performer Mekkah Nycole to see if she’d craft a poem that could ignite us all and wow did she!
We filmed it like a music video at CREATEATL and we’re really proud of the result.
This video premiered at the FUSE Launch Party and then made the rounds on social media to help spread the word of the new branding.
FUSE LAUNCH VIDEO - Full Version
AND SINCE WE DON’T BELIEVE IN MAKING JUST “ONE VIDEO” – WE ALSO PRODUCED SEVERAL OTHER VIDEOS ABOUT THE NAME CHANGE AND THE REASONS IT WAS NEEDED AND WHAT THE NEW ORGANIZATION IS ALL ABOUT.