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SOUTHFACE INSTITUTE BRAND STory

SOUTHFACE IS A NON-PROFIT HERE IN ATLANTA THAT PROMOTES SUSTAINABLE HOMES, WORKPLACES AND COMMUNITIES. WE BELIEVE COMMERCE AND CONSERVATION CAN WORK TOGETHER TO MAKE THINGS BETTER FOR ALL AND IT’S PART OF OUR COMPANY ETHOS TO SUPPORT ORGANIZATIONS THAT WORK TOWARD THAT END.

SOUTHFACE WAS SEARCHING FOR A PARTNER THAT COULD HELP THEM TURN THEIR GIGANTIC MISSION INTO A CONCISE BRAND STORY.

WE CONCEPTED AND PRODUCED A CINEMATIC DOCUMENTARY STYLE FILM FEATURING INTERVIEWS WITH THE LEADING SUSTAINABILITY EXPERTS AT SOUTHFACE, THE ATLANTA REGIONAL COMMISSION, AND THE RAY C. ANDERSON FOUNDATION.

IN ORDER TO ILLUSTRATE THE FULL SCOPE OF SOUTHFACE’S IMPACT ON SO MANY DIFFERENT ASPECTS OF THE COMMUNITY, WE WENT UP IN A HELICOPTER TO CAPTURE WHAT IT MEANS TO STRIVE FOR SUSTAINABILITY IN ONE OF THE BIGGEST CITIES IN THE COUNTRY… FROM MEGA CONSTRUCTION PROJECTS, HI-RISE APARTMENTS, INTERSTATE IMPROVEMENTS, THE BELTLINE, AND A WHOLE LOT MORE.

CLIENT
The Southface Institute

WEBSITE
www.southface.org

SERVICES

CATEGORY

SIMILAR PROJECTS

Southface Institute Brand Story - Full Version

SOUTHFACE INSTITUTE BRAND STORY - 90 SECOND VERSION

PHOTO LIBRARY

We also pulled some still frames from the videos to create photos for thier asset library to be used in promotions and publications.