SOUTHFACE INSTITUTE BRAND STory

SOUTHFACE IS A NON-PROFIT HERE IN ATLANTA THAT PROMOTES SUSTAINABLE HOMES, WORKPLACES AND COMMUNITIES. WE BELIEVE COMMERCE AND CONSERVATION CAN WORK TOGETHER TO MAKE THINGS BETTER FOR ALL AND IT’S PART OF OUR COMPANY ETHOS TO SUPPORT ORGANIZATIONS THAT WORK TOWARD THAT END.

SOUTHFACE WAS SEARCHING FOR A PARTNER THAT COULD HELP THEM TURN THEIR GIGANTIC MISSION INTO A CONCISE BRAND STORY.

WE CONCEPTED AND PRODUCED A CINEMATIC DOCUMENTARY STYLE FILM FEATURING INTERVIEWS WITH THE LEADING SUSTAINABILITY EXPERTS AT SOUTHFACE, THE ATLANTA REGIONAL COMMISSION, AND THE RAY C. ANDERSON FOUNDATION.

IN ORDER TO ILLUSTRATE THE FULL SCOPE OF SOUTHFACE’S IMPACT ON SO MANY DIFFERENT ASPECTS OF THE COMMUNITY, WE WENT UP IN A HELICOPTER TO CAPTURE WHAT IT MEANS TO STRIVE FOR SUSTAINABILITY IN ONE OF THE BIGGEST CITIES IN THE COUNTRY… FROM MEGA CONSTRUCTION PROJECTS, HI-RISE APARTMENTS, INTERSTATE IMPROVEMENTS, THE BELTLINE, AND A WHOLE LOT MORE.