CDC Foundation: World No Tobacco Day Animation

Our values revolve around being a net positive addition to the world and working with purpose-driven brands that are making a difference. So when we were engaged by the CDC Foundation to create an animation to bring awareness around the damage that the tobacco industry caused, we were excited to help. 

For World No Tobacco Day, we had the opportunity to create an animated short film that would help bring positive change, and with the guidance of the CDC Foundation, we were honored to help tell that story.

The animation for World No Tobacco Day focused on the 2022 theme of “Tobacco: Threat to our environment”. The project aimed to highlight the six phases of the Tobacco Lifecycle and their detrimental impact on the environment, people, and animals. The animation needed to align with the CDC Foundation’s existing print materials and be concise enough for social media. We created a powerful animation along with six social media shorts.

The animation delves into each phase of the Tobacco Lifecycle, emphasizing its negative consequences. Phase One addressed the environmental effects of tobacco farming and growing, including man-created soil erosion. Phase Two explored the harmful aspects of tobacco curing and the impact on land and those handling the leaves. Phase Three focused on the manufacturing process, particularly highlighting water consumption. Phase Four examined the transportation phase and its associated pollution. Phase Five shed light on the harms of smoking to people, the environment, and animals. Finally, Phase Six addressed the disposal of tobacco, particularly on cigarette filters, their non-biodegradability, and their detrimental impact on the environment.